DISQUS

An Unofficial Coast Guard Blog: The Brand of “We” Versus the Brand of “Me”

  • SparkyWD · 4 months ago
    How do you see this strategy meshing with the day-to-day operations? I'm curious how you think the generally overworked field personnel are supposed to fit this strategy into their already crammed-with-operational-duties day?
  • rnpolish · 4 months ago
    Good question. Have a more integrated approach should not change the amount of work once the plan is rolled out. Initially, it will take some investment to solicit feedback, build a more integrated program and communicate any messaging updates to the field units. I hear you on being overworked, but my belief is that we'll have more clarity and focus in our outbound communications efforts.